What we do

We help you to love your hair & feel amazing about how it looks & feels. We offer a more systematic & holistic approach to hair & scalp care. We combine this with certified organic botanicals & clean natural ingredients for long term hair/scalp wellness.

hair analysis

Why we do what we do

To make your life hassle free with less time spent worrying & maintaining your hair & scalp. And more time to go about your day with confidence & ease. We do this by decluttering the unnecessary & unsound in conventional haircare, in order to create: 

  1. a calm, balanced & pliable scalp
  2. a healthy & resilient hair fibre for easy manageability, superior tactility & retention of your desired hair style  

    Find out how

    noora walnut hull

    Ingredients

    We choose to formulate with certified organic ingredients & under-appreciated, nutrient rich bioregional vegetable/ fruit peels, seeds & nuts.* This allows us to provide pure, safe, effective solutions whilst also being more ecologically sustainable. By combining latent botanical properties with advances in green chemistry we continue to push accepted boundaries to offer standout performance. Our formulations will continue to reduce & remove our reliance on lab-made synthetic ingredients, without compromising on effectiveness. 

    *They are untapped & potent reserves of minerals, lipids, amino acids. By using their otherwise unused embodied energy we also reduce our environmental impact. See our socials for our latest creations & concoctions. 

    Free from

    Often mainstream hair care contains synthetic ingredients that can have a negative & cumulative impact on our health. As advances are made & new information becomes available this list will be updated. Our range is free from:

    • SULFATES 
    • PARABEN OR FORMALDEHYDE/RELEASING PRESERVATIVES
    • SILICONES AND ITS DERIVATIVES
    • ETHANOLAMINE COMPOUNDS - DEA, TEA, MEA & ETA
    • PEGS (POLYETHYLENE GLYCOL)
    • PROPYLENE GLYCOL
    • SYNTHETIC COLOURS & FRAGRANCES
    • PHATALATES
    • TRICOSLAN

    Cruelty Free & Vegan

    Our range is cruelty free, which means we don’t perform animal testing on our products or ingredients. For us being cruelty free also means being Vegan as it just doesn’t make sense to be one without the other! We do our best to only include ingredients that don’t come at the cost of animal welfare.